![]() ![]() And the way they’re communicated to us follows a structure designed to deliver a narrative in a way that we’ll find most clear and engaging. Storytelling is on the news – even though news stories are (we assume) non-fiction, they’re still stories. But storytelling is also peppered throughout your day in places you might not expect. There’s a reason Netflix and Disney are so successful (hint: it’s because they’re in the business of selling stories). Of course, it’s in the books you read, the songs you listen to and the films you watch. When and how to use storytelling in business.How a storytelling structure works in practice.Three benefits of using storytelling in business.Why you should be using storytelling in business.And if you’re sitting comfortably, we can begin. ![]()
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